Just follow my hues

By Avi Muchnick on November 04, 2007 | 14 comments

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This is another sample of the artwork from our upcoming ad campaign, by Meowza. This is for Toucan, our color swatch generator. We are basing this particular piece on Roy Lichtenstein's famous modern art style, seen here in Hopeless. We're also tweaking those famous Fruit Loops commercials in the process.

Lichtenstein was famous for borrowing pop culture and comic books (bad) art styles and making it into something good, primarily through blowing it up.

Before deciding to go with Lichtenstein for Toucan's campaign, we experimented with an impressionism style, specifically that of Claude Monet.

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Click the image for a larger version.

You can see the pointed brush strokes that mark Monet's style in this closeup:



Unfortunately, we realized that while this work was stunning and will look great on canvas it didn't really work as well as part of an advertisement.

Both Toucan art pieces will be available for sale in our market as a poster, with ad copy and without.

P.S. I did promise that the next post would be a full Phoenix feature list and we have been working on that (you'll see why the post has been taking so long in the next couple of days), but I didn't want to wait too long between updates, especially as we have a lot more news to share this week.