With the recent Presidential election, the American public has shown that they're ready for change. President-elect, Barack Obama, had spent his entire campaign promising these so-called changes. I guess, in a sense, he was saying we are entering the beginning phase of America 2.0.
The first step in the re-building process would be to start the country fresh with a new logo. As a nation, how are we to attract new, prospective citizens with the current one?
First off, there are, like, a hundred stars, which just mucks up the entire design off the bat. And what's with the dark, dreary, colors? When was this thing designed? 1992?
And the sharp corners? Everyone knows rounded corners are a lot more inviting to click-through, and that's what we want from a passerby who happens to come across America.
What better way to start re-branding the country than with a fresh new logo?
The economical crisis facing the nation is probably due to design, as well. I mean, who would put any value on such a horribly designed piece of currency?
First of all, it's just busy as hell, with "1"s plastered on every square inch of the thing, and signatures of everyone and their grandmother scrawled across the bottom. And who in their right mind thought that seaweed green would be an appealing color of choice?
This just will not do.
So let's revamp the nation's currency to get this economy rolling again.
I can hear the economy growing already. With our economy back on the right track, we'll be able to focus back on the real issues.
And that is, re-shaping America.
Well, I propose we start the process with the squarest states, such as Colorado and Wyoming.
And simply re-shape them to suit the new America.
And the final step would be to transform all of the national landmarks to suit the new country's brand, as well.
The first to go would be the Hollywood sign.
And re-create it using the friendlier, softer, more popular "today" font, VAG Rounded.
I believe America is ready for change. Change is nothing to fear. After all, the country was built on change. It's as American as baseball.
Besides, a country can't be held accountable for it's actions and behavior. As long as we remain in beta.
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Meowza Katz is the Artist in Residence and Chief Awesomelogist at Aviary, Inc. To read more of his discourses on comparative literature, leather tanning techniques and pre-Mayan civilizations, please subscribe to the Aviary blog RSS feed or email newsletter.
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Posted by Matthew Keefe on 2008-11-19 00:20:42
It's an interesting concept, but a more pressing issue is why has George become a girl now :) On a plus side "Dollar 2.0" can be counterfeited by my 4 y/o cousin. haha
Posted by Loris on 2008-11-19 10:59:01
Stunning. Have a horrid suspicion that there may be prior art regarding Flag2.0. Mexico? Malaysia?
Do you have any plans for the 'negative space' created by the redesigned borders of Colorado and Wyoming?
Posted by Kiliankoe on 2008-11-19 11:20:07
@Loris: That empty space sure will be just gone, as the rounded states will be saved as PNGs, leaving the space transparent^^ Those pieces of land will therefore just disappear and nobody will be unpleased :D I love the idea. And I think no one will be able to forge dollar 2.0 as those nice gradients and reflections are just too great :D Nice job, good laugh :D
Posted by I Voted for McCain on 2008-11-19 11:22:32
Are you planning on reshaping all of the 57 states where Obama campaigned?
Posted by kayla on 2008-11-19 11:32:51
lol i think it looks amazing and i like how they changed the txt for it i think there could be more things done to it than other than just put a different txt for hollywood
Posted by Daveo on 2008-11-19 11:57:16
i like how it says 'beta' under usa lmao. this is brilliant, suprized it ain't on the front page of digg yet!
Posted by C.F on 2008-11-19 16:06:47
A PATRIOT:
so you're a racist with no sense of humo who blindly follows tradition. Congratulations.
Posted by Nate on 2008-11-19 17:19:43
This is funny, with amazing artwork. However, you would have to be an idiot (not mentioning names) to think that it's SERIOUS. Just a funny joke!
Posted by suebe on 2008-11-20 08:47:07
All the states should be consistent shapes, don't you think? The map would be much easier to read then.
Posted by cshutt on 2008-11-20 10:57:54
Meowza -- Where were you when we were voting? One more name on the ballot wouldn't have made the process any longer. You've tackled the bills what about the coinage? We're doing away with pennies, right? Thanks for the laugh!
Posted by Meedz on 2008-11-20 11:13:54
THAT WAS AWESOME! Absolutely hilarious, absolutely creative, and WONDERFULLY done. By all means, GREAT JOB!!! Keep em comin.
Posted by node on 2008-11-20 14:38:39
lame, really disrespectful to the america i have spent my life living in.
Posted by fagosu on 2008-11-20 15:20:23
@Ruso28: Chill out dude, if you didn't notice, the new logo says "united states of" on top of "america", maybe this way people will start calling the country by its full name =) Nice job, I enjoyed a lot
Posted by Mathew Ballard on 2008-11-20 17:43:31
Great post! Its time for this country to catch up to the interwebs!
Posted by Venom on 2008-11-21 00:06:39
@node #19 do they have style or humor in your america? didnt think so...
Posted by Dave on 2008-11-21 01:23:17
Redesigning the money may have some currency, but our flag is the symbol of the greatest nation on earth and represents all the states. Your whole idea is lame and on wonders if you might not be happier living in another country.
Posted by Anthony... on 2008-11-21 06:21:05
lol, good one Meowza. Had a laugh :) But I personally strongly dislike all that anime looking stuff....sorry
Posted by Blaze on 2008-11-22 23:46:54
lol, I liked everything up until the dollar. Washington looked like a wuss 2.0-fied. xD Can't really imagine Washington 2.0 crossing the Delaware.
Posted by ????? on 2008-12-04 04:27:39
I would like to know if possible what are the technics or software you use to make such wonderful photos . can we make them with CSS ?
Posted by ????? on 2008-12-17 12:19:18
Nice article. One of the more creative articles I have read recently .
Posted by Ryan on 2008-12-21 16:47:45
To I Voted for McCain, According to my reasearch , America 2.0 is not compatible with war, plumbers, or mavericks.
Posted by Jow on 2009-01-17 14:35:23
lol at people even being offended by this, it's obviously a joke so lighten up...
Posted by Ali on 2009-01-27 12:58:06
I'm now a big fan of our new flag. that should be on a tshirt.
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Posted by Jaun-Vincent aka Webfreak on 2008-11-19 00:12:42
LOL! Absolutely Brilliant! Your are a creative genius... you know that don't you?